F2 Shout Out - Microsoft BCM Interface
Created Monday, 25 January 2010
by Hayden Foote
in
General News & Events
Another recent example of the development that F2 is undertaking to streamline and automate contact management between systems. In this instance, scheduled and automated imports of contact data stored in the Microsoft Office Business Contact Manager extension into our very own F2 Shout Out e-marketing engine.
The interface enables contact data stored within Microsoft BCM to be 'pulled' into the F2 Shout Out service at user-defined, recurring time increments (hourly if necessary!) and enables profiling into user-definable contact lists. Given that Microsoft's BCM itself has user-defined fields into which additional information can be stored about each contact, the ability to easily map these fields with Shout Out fields means that these customer profiles can be retained and applied to or used for your specific mailout requirements.
Importantly, the import manages those contacts that may have been imported previously and have since opted out of your newsletter, for whatever reason, with options to re-import them should they opt back in in the future.
For more information or an online demonstration of this function, please contact us.
Aaron here, resident web cutup guru and developer of the Foote Francis website. Today after over 3 years we have finally launched our new website - a collaborative design from all the staff in the office, its been a long time in the making and is packed full of new cutup methods and optimisation ideas.