F2 Shout Out - Microsoft BCM Interface

Created Monday, 25 January 2010 by Hayden Foote in General News & Events

Another recent example of the development that F2 is undertaking to streamline and automate contact management between systems.  In this instance, scheduled and automated imports of contact data stored in the Microsoft Office Business Contact Manager extension into our very own F2 Shout Out e-marketing engine.

The interface enables contact data stored within Microsoft BCM to be 'pulled' into the F2 Shout Out service at user-defined, recurring time increments (hourly if necessary!) and enables profiling into user-definable contact lists.  Given that Microsoft's BCM itself has user-defined fields into which additional information can be stored about each contact, the ability to easily map these fields with Shout Out fields means that these customer profiles can be retained and applied to or used for your specific mailout requirements.

Importantly, the import manages those contacts that may have been imported previously and have since opted out of your newsletter, for whatever reason, with options to re-import them should they opt back in in the future.

For more information or an online demonstration of this function, please contact us.