Case Studies

Online Gift Certificates with a Personal Touch

Let’s say your business offers a beautiful and treasured destination. Your customers head out to your property to retreat  and enjoy your  accommodations, spa treatments, restaurants and relaxation. How can you make it easier for your customers to purchase gift certificates without having to travel to your location? How can you help your customer personalize the gift?

 In this case study, we look at how Balgownie Estate’s customers can purchase, gift certificates,  personalize them, and send them to their recipients—all done online. To enable this functionality, their web developers – Foote Francis  modified the Joomla CMS (Content Management System), F2 SignUp (order processing), F2 CRM (Customer Relationship Management) and F2 PDF (assembles data into PDFs) for balgownieestate.com.au.

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Concert Venue Quickly Taps Into Social Media

How can you gather the momentum of your customers’ comments and give your customers the power to shape your events?

Imagine you are in a business where your customers’ word-of-mouth does more to promote and sell your product than any advertising campaign alone. Your product gains profile and your sales increase with recommendations from past concert goers to their friends.

In this case study, we look at how web developers – Foote Francis helped Sandalford Wines quickly tie social media services into their website. In only a week, Foote Francis had combined Flickr, Joomla CMS (Content Management System) and F2 CRM (Customer Relationship Management) into an online feedback tool for Sandalford Wine's concerts.

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Getting Customer Data Into One Place

You are a general manager of a business that has variety of services and products. Groups of your staff manage each segment of your business at different locations using industry-standard, stand-alone software packages. Your loyal customers make purchases from across your multiple business segments and their customer data is duplicated in several systems.

You would like to consolidate the customer contact information from the multiple segments without changing or interrupting the flourishing, independent systems that are in place. You'd like to ensure your customers are recognized throughout your company by each business unit. You want your staff to easily access the most recent customer contact updates at all times. At the same time, you see the opportunity to look for trends across the different branches of your business by uniting the customer and sales data in one location.

In this case study, we look at how Balgownie Estate and Foote Francis were able to unite customer data across many winery services and products by using the balgownieestate.com.au website as a hub. Foote Francis customized a Joomla CMS (Content Management System) website with F2 PlatFForm modules to create an efficient, active online presence that paralleled and unified Balgownie Estates' successful businesses.

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The Evolution of Managing Seminars Online

The More You Use It – The More You Want It

In this case study, we look at a company and a website that promotes professional and personal development seminars. And we look at how the website evolved with use. Foote Francis - web devlopers listened and helped MJB Seminars translate business practices into an online system that effectively connected attendees and company staff to their seminars.

MJB Seminars was using the Mambo CMS (an early form of  Joomla CMS ) to manage their website. Five years ago, Foote Francis took over the management of the website (mjbseminars.com.au) and developed a smart online solution for handling MJB Seminars' rapidly growing market. The original website, only allowed the staff of MJB Seminars to add text, pictures and documents about their professional development and personal growth coaching. It didn’t allow the staff to interactively collaborate with their customers online.

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Smart Web Solution for a Niche Market

You are an established business in a unique market. Your current website has remained the unchanged for several years with the same information and graphics. You want fresh graphics, new stories and add new interactive functions to help your customers use your services.  Your staff needs to be able to add or change information on your website to help your customers participate in your business and to keep up with changes in your services.

In this case study, we look at the Joomla CMS (Content Management System) website for Communicare Inc  – a family, community and employment services company. Communicare is an established charity working with several niche markets like family daycare services, counseling, employment development and disability employment services.

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